Call it SEO, inbound marketing, or search engine marketing (SEM), getting traffic to your website is key its success, and to the growth of your business.
Does your SEO Company:
- submit reports that are difficult to understand, or are too high-level to show what is really happening?
- report leads that are junk or that you aren’t seeing at all?
- promise results that they don’t deliver?
- require you to sign an annual contract?
TP Designs has over 15 year of experience in getting its clients on page one for their money keywords. We are a Bay Area company that works exclusively with Bay Area businesses. We know the language and the territory.
Natural Search Engine Audit Report
Our detailed analysis will tell you:
- Keyword Analysis: What keywords and keyphrases will produce the most traffic for your product or service.
- Rank Report: Where you currently rank for those keywords and phrases.
- SEO Strategy: What you need to do to improve your search engine rank, increase traffic and get more business.
- Technical Audit Report: What technical issues are hurting your ranking.
Search Engine Optimization (SEO) Services
- On-Page Optimization
On-Page factors are the things that you can see when viewing the web page from a browser, like text and links.
- Meta Tag Optimization
Meta Tags are pieces of information hidden in the source code of a web page. Search engines can see and use the information in meta tags to help rank the web page. They also display in the search results and can be important in getting searchers to click on your listing.
- Link Building and Citation Building
Link building is the activity of obtaining high-quality, relevant links to a web page. Search engines, especially Google, take into account not only the number of links pointing to your page, but many attributes of those links, which they factor into their search algorithm. Citation building is the activity of creating and updating business directories so that all information about your business (often referred to as NAP – Name, Address, and Phone) is correct and consistent. This is critical to performing well in local searches.
- Content Marketing
Writing quality content that attracts links and engages prospects is time consuming, and many small business people just don’t have the time or skills to deliver. Depending on budget and project scope, we use freelance copywriters, or copyrighting services to produce high quality content for your website or blog. We act as the editor to make sure the content delivers and SEO punch right where it counts.
- Social Media Marketing
The typical social media marketing company takes a one-size-fits-all approach in their offerings. They will often post weak content that very few people see, or run campaigns that are inappropriate for the business they are trying to promote. We use a very targeted approach and utilize only the social platforms that are right for your kind of business. We also use automation to make the process as efficient as possible.
- Pay Per Click Advertising
Pay per click advertising, such as Google Adwords will get your ads up in front of your target audience immediately. The issue is the cost. Google representative will encourage businesses to go “broad match” (use a shot gun instead of a sniper’s rifle) and increase the budget to reach more people. The problem with this strategy is that it is very expensive. Naturally Google will encourage strategies that are more expensive, because that’s how they make their money. At TP Designs, our goal is to bring in new leads with the best possible ROI. That means minimizing clicks that don’t generate leads, and running an efficient campaign. As a Google Partner, TP Designs is certified by Google in our knowledge of the Adwords system, and that our campaigns are performing well for our clients.
Lear the basics of search engine marketing.
Find out more about our Santa Cruz SEO services: